Facebook & Instagram Shopping

Overview

Facebook and Instagram use a shared product catalog system. Once you set up your catalog, products are available for both Facebook Shopping and Instagram Shopping.

Creating a Facebook Feed

1. Go to WooCommerce → Product Feeds Pro
2. Click Add New Feed
3. Select Facebook / Instagram as the feed type
4. Configure your settings
5. Click Generate Feed

Required Fields

Field	Description	Source
id	Unique identifier	SKU or product ID
title	Product name	Product title
description	Product details	Product description
availability	in stock, out of stock	Stock status
condition	new, refurbished, used	Plugin settings
price	Price with currency code	Product price
link	Product URL	Permalink
image_link	Product image URL	Featured image
brand	Brand name	Product Feed fields

Recommended Fields

Field	Description
gtin	Barcode (UPC, EAN, ISBN)
mpn	Manufacturer part number
google_product_category	Product category
sale_price	Discounted price
sale_price_effective_date	Sale date range
additional_image_link	Extra product images
size	Product size
color	Product color
gender	Target gender
age_group	Target age group

Setting Up Commerce Manager

Create a Catalog

1. Go to Commerce Manager
2. Click Add Catalog
3. Select E-commerce as the catalog type
4. Name your catalog and click Create

Connect Your Feed

1. In Commerce Manager, select your catalog
2. Go to Data sources
3. Click Add Data Source → Data Feed
4. Choose Scheduled Feed
5. Paste your feed URL from the plugin
6. Set your fetch schedule
7. Click Start Upload

Instagram Shopping Setup

Eligibility Requirements

To use Instagram Shopping, you need:

• A business or creator account
• Products that comply with commerce policies
• An approved Facebook catalog
• To be in a supported country

Enabling Instagram Shopping

1. In Commerce Manager, go to Settings
2. Under Business Assets, click Instagram
3. Connect your Instagram business account
4. Submit for review (usually 1-2 days)

Once approved, you can tag products in posts and stories.

Dynamic Ads

Your catalog powers Facebook and Instagram dynamic ads, which automatically show products to people who’ve browsed your site.

Setting Up the Pixel

1. Create a Facebook Pixel in Events Manager
2. Add the pixel code to your site (many plugins do this)
3. Enable standard events: ViewContent, AddToCart, Purchase

Creating Dynamic Ads

1. In Ads Manager, create a new campaign
2. Choose Sales as the objective
3. Select Catalog sales
4. Choose your catalog
5. Set targeting (retargeting or broad)
6. Design your ad template
7. Launch

Feed Optimization

Image Requirements

• Minimum 500x500 pixels
• Recommended 1024x1024
• Square format works best
• No borders, watermarks, or promotional text

Title Best Practices

• Include brand and key attributes
• Keep under 200 characters
• No promotional text (“Sale!”, “Free Shipping”)
• No ALL CAPS

Description Tips

• Highlight key features and benefits
• Include materials, dimensions, care instructions
• Keep it informative, not promotional

Troubleshooting

Products Not Showing

Check your catalog diagnostics in Commerce Manager:

1. Go to Catalog → Diagnostics
2. Review errors and warnings
3. Common issues:
   • Missing required fields
   • Invalid image URLs
   • Policy violations

Feed Not Updating

• Verify your feed URL is accessible
• Check fetch schedule in Commerce Manager
• Look for HTTP errors in fetch logs
• Regenerate the feed in the plugin

Products Rejected

Review Facebook’s Commerce Policies. Common rejection reasons:

• Prohibited products (weapons, adult content, etc.)
• Misleading descriptions
• Price/availability mismatches
• Poor quality images