Pinterest

Overview

Pinterest product catalogs let you create shoppable Pins that link directly to your products. This guide covers setting up feeds for Pinterest Shopping.

Creating a Pinterest Feed

1. Go to WooCommerce → Product Feeds Pro
2. Click Add New Feed
3. Select Pinterest as the feed type
4. Configure your settings
5. Click Generate Feed

Required Fields

Field	Description	Source
id	Unique product ID	SKU or product ID
title	Product name	Product title
description	Product details	Product description
link	Product page URL	Permalink
image_link	Main image (min 100x100)	Featured image
price	Price with currency	Product price
availability	in stock, out of stock, preorder	Stock status

Recommended Fields

Field	Description
brand	Brand or manufacturer
gtin	UPC, EAN, or ISBN
mpn	Manufacturer part number
google_product_category	Product category
additional_image_link	Extra images (up to 10)
sale_price	Discounted price
color	Product color
size	Product size
gender	male, female, unisex
age_group	Target age
material	Product material

Pinterest Business Setup

Create a Business Account

1. Go to Pinterest Business
2. Create or convert to a business account
3. Complete your profile

Claim Your Website

1. In Pinterest, go to Settings → Claim
2. Choose your claim method (HTML tag, meta tag, or DNS)
3. Verify ownership
4. Wait for confirmation (usually instant)

Setting Up Your Catalog

Create a Catalog

1. Go to Ads → Catalogs
2. Click Create catalog
3. Choose a catalog name
4. Select your data source type: Data feed

Add Your Feed

1. In your catalog, click Add data source
2. Paste your feed URL from the plugin
3. Set the file format (the plugin uses CSV or XML depending on settings)
4. Choose your fetch schedule:
   • Daily (recommended for most stores)
   • Weekly (stable inventory)
5. Click Create

Pinterest will fetch and validate your feed.

Product Pins

Once your catalog is set up, you can create:

Shoppable Pins

Products from your catalog automatically become shoppable Pins. Users can:

• See pricing and availability
• Click to buy on your site
• Save products to boards

Catalog Collections

Create collections to showcase product groups:

1. Go to your catalog
2. Click Create collection
3. Filter products by category, brand, etc.
4. Publish as a collection

Shopping Ads

Campaign Types

Type	Best For
Shopping campaigns	Retargeting, product awareness
Collection ads	Showcasing product groups
Dynamic retargeting	Re-engaging site visitors

Creating Shopping Ads

1. Go to Ads → Create campaign
2. Choose Catalog sales objective
3. Select your catalog
4. Set targeting and budget
5. Choose products or product groups
6. Launch

Feed Optimization

Image Best Practices

• Minimum 100x100 pixels
• Recommended 1000x1500 (2:3 ratio)
• Vertical images perform best on Pinterest
• High quality, lifestyle imagery converts well

Title Optimization

• Include relevant keywords
• Add brand name
• Keep under 100 characters
• Be specific (not just “Blue Dress” but “Navy Midi Dress with Belt”)

Description Tips

• Use relevant keywords naturally
• Highlight unique features
• Include use cases
• Keep under 500 characters

Troubleshooting

Feed Ingestion Errors

Check your catalog’s data source page for specific errors:

• Invalid URL: Verify feed URL is accessible
• Missing required fields: Check id, title, link, image_link, price, availability
• Invalid format: Ensure proper CSV or XML structure

Products Not Approved

Pinterest reviews products for policy compliance. Common issues:

• Prohibited categories
• Misleading claims
• Poor image quality
• Adult content flags

Slow Feed Updates

• Pinterest fetches feeds on your chosen schedule
• Manual refreshes available in catalog settings
• Large catalogs may take longer to process