TikTok Shop

Overview

TikTok Shop lets you sell products directly within the TikTok app. This guide covers setting up your product catalog for TikTok.

Creating a TikTok Feed

1. Go to WooCommerce → Product Feeds Pro
2. Click Add New Feed
3. Select TikTok as the feed type
4. Configure your settings
5. Click Generate Feed

Required Fields

Field	Description	Source
sku_id	Unique product ID	SKU or product ID
title	Product name (5-255 chars)	Product title
description	Product details	Product description
availability	IN_STOCK, OUT_OF_STOCK	Stock status
condition	NEW, REFURBISHED, USED	Settings
price	Price with currency	Product price
link	Product URL	Permalink
image_link	Main product image	Featured image
brand	Brand name	Product Feed fields

Recommended Fields

Field	Description
gtin	UPC, EAN, ISBN
google_product_category	Product category
additional_image_link	Extra images
sale_price	Discounted price
color	Product color
size	Product size
gender	MALE, FEMALE, UNISEX
age_group	Target demographic

TikTok Business Setup

Create a TikTok Business Center Account

1. Go to TikTok Business Center
2. Create or log in to your account
3. Complete business verification

TikTok Shop Requirements

To sell on TikTok Shop, you need:

• TikTok for Business account
• Valid business registration
• Bank account for payments
• Products that comply with TikTok’s policies
• Availability in supported markets

Setting Up Your Catalog

Create a Catalog

1. In TikTok Business Center, go to Assets → Catalogs
2. Click Create Catalog
3. Enter catalog name
4. Select E-commerce as the industry

Add Your Feed

1. In your catalog, click Add Products
2. Select Data Feed
3. Choose Scheduled Feed
4. Paste your feed URL
5. Set fetch frequency (hourly, daily, weekly)
6. Click Create

Connect Pixel (Recommended)

For dynamic ads and conversion tracking:

1. Create a TikTok Pixel in Events Manager
2. Install the pixel on your site
3. Configure standard events (View, AddToCart, Purchase)
4. Connect pixel to your catalog

Feed Formats

The plugin generates TikTok-compatible feeds in either:

• CSV format: Standard spreadsheet format
• XML format: Alternative if CSV has issues

Both are accepted by TikTok’s catalog system.

TikTok Shop Features

In-App Shopping

Once approved for TikTok Shop:

• Products appear in your TikTok profile’s shop tab
• Users can browse and buy without leaving TikTok
• Checkout happens within the app

Live Shopping

Tag products during live streams:

1. Go live on TikTok
2. Add product tags from your catalog
3. Viewers can tap to purchase

Video Shopping

Add product links to your videos:

1. Create a video
2. Add product links from your catalog
3. Products appear as shoppable tags

Advertising with Your Catalog

Dynamic Showcase Ads

1. Go to TikTok Ads Manager
2. Create a new campaign
3. Select Product Sales objective
4. Choose your catalog
5. Set targeting (retargeting or prospecting)
6. Design your ad creative
7. Launch

Collection Ads

Showcase multiple products in one ad:

1. Create a Collection ad
2. Select products from your catalog
3. Add a hero video/image
4. Products display in a scrollable row

Feed Optimization

Title Requirements

• 5-255 characters (mandatory)
• Include key product attributes
• No excessive capitalization
• No promotional language

Image Guidelines

• Minimum 500x500 pixels
• Maximum 5MB file size
• White or light background preferred
• No watermarks or text overlays

Description Best Practices

• Clear, informative content
• Include materials, dimensions, features
• Avoid promotional language
• 1-5000 characters

Troubleshooting

Feed Rejected

Check TikTok’s diagnostics for specific errors:

• Missing required fields
• Invalid field formats
• Policy violations
• Image quality issues

Products Not Syncing

• Verify feed URL is accessible
• Check for HTTP errors in fetch logs
• Ensure products meet TikTok’s policies
• Wait for processing (can take several hours)

Catalog Connection Issues

• Confirm business verification is complete
• Check that your market is supported
• Verify TikTok Shop eligibility
• Contact TikTok support if issues persist