Snapchat

Overview

Snapchat Dynamic Product Ads let you automatically show products to users based on their interests and behaviors. This guide covers setting up your product catalog for Snapchat.

Creating a Snapchat Feed

1. Go to WooCommerce → Product Feeds Pro
2. Click Add New Feed
3. Select Snapchat as the feed type
4. Configure your settings
5. Click Generate Feed

Required Fields

Field	Description	Source
id	Unique product ID	SKU or product ID
title	Product name	Product title
description	Product details	Product description
link	Product page URL	Permalink
image_link	Main product image	Featured image
price	Price with currency	Product price
availability	in stock, out of stock	Stock status

Recommended Fields

Field	Description
brand	Brand name
gtin	UPC, EAN, ISBN
mpn	Manufacturer part number
product_type	Your category hierarchy
google_product_category	Google’s taxonomy
sale_price	Discounted price
additional_image_link	Extra images
color	Product color
size	Product size

Snapchat Business Setup

Create a Business Account

1. Go to Snapchat Business
2. Create or log in to your business account
3. Set up your organization and ad account

Install Snap Pixel

For conversion tracking and dynamic ads:

1. In Ads Manager, go to Events Manager
2. Click Set Up Snap Pixel
3. Copy the pixel code
4. Install on your website (header section)
5. Set up standard events:
   • PAGE_VIEW
   • VIEW_CONTENT
   • ADD_CART
   • PURCHASE

Many WordPress plugins handle Snap Pixel installation for you.

Setting Up Your Catalog

Create a Catalog

1. In Ads Manager, go to Catalogs
2. Click Create Catalog
3. Enter catalog details:
   • Name
   • Catalog type (E-commerce)
   • Currency
4. Click Create

Add Your Product Feed

1. In your catalog, go to Product Sets
2. Click Add Products
3. Select Data Feed
4. Choose Scheduled Feed
5. Paste your feed URL
6. Set update schedule:
   • Hourly (frequently changing inventory)
   • Daily (most stores)
   • Weekly (stable inventory)
7. Click Create

Connect Snap Pixel to Catalog

1. In your catalog settings, click Connected Assets
2. Select your Snap Pixel
3. Enable event matching

This enables dynamic retargeting based on user behavior.

Dynamic Product Ads

How They Work

Snapchat DPAs automatically:

1. Track products users view on your site
2. Create personalized ads with those products
3. Show ads to users in their Snapchat feed

Creating DPA Campaigns

1. Go to Create Ads
2. Select Catalog Sales as the objective
3. Choose your catalog
4. Select product set (all products or filtered)
5. Set audience:
   • Retargeting: People who visited your site
   • Prospecting: New audiences similar to customers
6. Design your ad template
7. Set budget and launch

Creative Templates

Snapchat offers templates for DPAs:

• Single product focus
• Multi-product carousel
• Collection format

The product image, title, and price pull from your feed automatically.

Feed Optimization

Image Requirements

• Minimum 500x500 pixels
• Recommended 1080x1080
• Square format (1:1) recommended
• High quality, clear product shots
• No text overlays (text is added by the ad template)

Title Best Practices

• 1-150 characters
• Include brand and key attributes
• No promotional language
• Clear, descriptive naming

Description Guidelines

• Informative, not promotional
• Include key product details
• 1-5000 characters
• Focus on benefits and features

Targeting Options

Retargeting Audiences

Create audiences based on pixel events:

Event	Use Case
PAGE_VIEW	Viewed any page
VIEW_CONTENT	Viewed product pages
ADD_CART	Added to cart but didn’t buy
PURCHASE	Past customers (for upsells)

Lookalike Audiences

Expand reach with lookalikes:

1. Create a source audience (e.g., purchasers)
2. Build a lookalike audience
3. Target the lookalike in prospecting campaigns

Troubleshooting

Feed Not Processing

• Verify URL is publicly accessible
• Check for HTTP errors
• Ensure proper file format
• Review field requirements

Products Disapproved

Check catalog diagnostics for:

• Policy violations
• Missing required fields
• Image quality issues
• Invalid URLs

Low Performance

• Review audience targeting
• Test different bidding strategies
• Optimize product feed quality
• A/B test ad creative templates

Pixel Not Tracking

• Verify pixel is installed correctly
• Check for ad blockers in testing
• Use Snapchat’s Pixel Helper browser extension
• Confirm events are firing on key pages